Hard Assets Alliance Review


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If you’re in search of a reliable precious metals provider, the vast amount of options available can be overwhelming. However, Augusta Precious Metals stands out as a top contender in the industry. With a proven track record of exceptional service and high-quality products, Augusta Precious Metals is certainly a company worth considering.

While we cannot make the final decision for you, we can provide valuable insights to aid in your selection process. Read on to learn more about why Augusta Precious Metals should be on your radar.

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  • They have received over 1,000 5-star ratings online
  • They safeguard over $1 billion in retirement savings
  • They have earned an AAA customer rating
  • They have an A+ rating with BBB
  • They have won Inc 500 award 5 times
  • They were named the 2021 company of the year.

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About Hard Assets Alliance

Investing in gold and other precious metals has gained popularity among individuals for various reasons. During times of economic uncertainty or as a hedge against inflation, many perceive these investments as a safe haven for their money. Additionally, some investors recognize the potential for appreciation over time, considering gold and other metals as assets that can increase in value. Others may choose to sell inherited collections rather than store them, providing a practical and potentially profitable option. The consistent growth in demand for gold and other metals further supports their appeal as an investment option, offering a means to diversify one’s portfolio.

While gold investments can offer advantages, it is essential to consider their unique characteristics. Historically, gold has demonstrated higher volatility compared to investments like stocks, bonds, or real estate. Additionally, it often carries a higher price tag. However, gold bullion serves as an effective means to store wealth, with its value generally increasing over the long term. The ease of storage and portability further enhance its attractiveness as an asset for individuals and businesses alike.

Gold’s use as currency spans thousands of years, tracing back to its discovery in South Africa and its historical significance in ancient civilizations such as China and Egypt. Even today, gold retains its currency status in many countries, particularly in the Middle East. For those interested in investing in precious metals, Hard Assets Alliance stands out as a reputable dealer specializing in coins, bullion, and rare coins, offering a trusted avenue to explore and engage in this investment opportunity.


When it comes to coins and bullion, ensuring their authenticity is of utmost importance. Hard Assets Alliance takes this matter seriously and employs modern, audited technology and stringent quality controls to guarantee the sale of only genuine coins and bullion.

Each item undergoes meticulous manual examination before being offered for sale. Additionally, a Certificate of Authenticity is provided, which serves as a government-issued stamp confirming the item’s authenticity. This certificate serves as tangible proof that the purchased item is genuine.

Hard Assets Alliance employs a range of testing techniques to assess the metals’ purity and quality. These tests encompass methods such as x-ray fluorescence, electrical resistance, magnetic resonance imaging, and particle analysis. Through these tests, the integrity of the metals is evaluated, helping to determine if any alterations have occurred since their creation. By employing these comprehensive testing procedures, customers can gain confidence in distinguishing between real and counterfeit coins, bullion, or jewelry.


Selling Your Metals

Once you have made the decision to sell your metals, you have the option to choose between a private sale or an auction. A private sale involves selling your metals directly to an individual buyer, with both parties located in the same vicinity. This method offers enhanced security; however, it may be more suitable when there is limited demand for your metals. On the other hand, opting for an auction allows for a broader pool of potential buyers without the need for individual buyer search.

Secure Storage

Hard Assets Alliance offers secure storage solutions for your gold, silver bullion, and other metals. Your precious metals are stored in a highly secure vault within their facility. To ensure utmost protection, they provide secure packaging that shields your metals from environmental factors and safeguards against tampering.

The vault is strategically located in a secure section of the facility, separate from regular operations. Access to the storage area is restricted and monitored round the clock by trained personnel. Hard Assets Alliance employs advanced security measures to prevent unauthorized access and maintain the integrity of the storage facility.

Tracking Your Gold and Other Metals

Hard Assets Alliance offers comprehensive tracking services for your gold and other metals. Using advanced technology, they continuously monitor the movement of your precious metals throughout the year, providing you with real-time information about their whereabouts, even when they are not physically in your possession.

You can easily access this tracking information by logging into their website during business hours. Additionally, Hard Assets Alliance provides monthly reports detailing the quantity of gold and silver in your possession, enabling you to effectively monitor your investments over time. You can find these reports under “My Account” on their website, conveniently displaying your gold and silver holdings on a monthly basis.


At Hard Assets Alliance, you have access to a team of experts who can provide valuable investment tips and advice. Their knowledgeable experts can assist you in developing a personalized investment strategy aimed at growing your wealth over time. From suggesting suitable investment options to determining the optimal amount of money and timeframe for your investments to appreciate, their experts are dedicated to helping you make informed decisions and achieve long-term success.

Additionally, Hard Assets Alliance offers a vibrant community of investors where you can engage with like-minded individuals. By becoming a member, you can share ideas, exchange tips, and gain insights on more effective investment practices. They even facilitate investment clubs, creating opportunities for members to gather, discuss investment topics, forge new connections, and enhance their understanding of gold and silver bullion.

Educational Programs The Academy of American Numismatists, affiliated with Hard Assets Alliance, presents a range of educational programs tailored for both novice and seasoned collectors. These programs include classes conducted by field experts, such as the popular Coin Collecting 101 course. For those with existing numismatic knowledge, the Academy offers advanced numismatics courses to further enrich their understanding.

Moreover, the Academy provides specialized training for coin dealers, equipping them with comprehensive numismatic knowledge and practical skills through an intensive course. This program encompasses informative lectures on numismatics and hands-on training, preparing aspiring coin dealers for their careers in the field.

To support continuous learning, the Academy maintains an extensive library featuring an array of numismatic books, including renowned references like The American Numismatic Association’s Encyclopedia of the United States and Colonial Coins, The Complete Book of United States Coins, and the latest edition of the official Red Book.


Coin Grading Service

Hard Assets Alliance offers a reliable coin grading service performed by certified government graders who are experts in their field. With options like PCGS Grading Service, NGC Grading Service, ANACS Grading Service, CAC Grading Service, CBCS Grading Service, and ICG Grading Service, you can trust in the accuracy of their grading. The process is quick, taking less than five minutes, thanks to their use of advanced technology. You will receive a detailed report for each coin you send them.


Discover an extensive collection of rare coins available for purchase at Hard Assets Alliance. From iconic coins like Morgan Silver Dollars, Peace Silver Dollars, and Lincoln Wheat Pennies to sought-after pieces like Buffalo Nickels, Washington Quarters, and Saint Gaudens Half Dollars, their selection caters to diverse interests. They also offer international coins and medals from notable empires around the world, including the Austrian Empire, British Empire, Chinese Empire, French Empire, German Empire, and Japanese Empire.

Coin Books

Expand your knowledge with the wide range of coin books available at Hard Assets Alliance. Whether you prefer hardbound books, softbound books, or coffee table books, they have you covered. Their collection includes rare coin books such as Catalogs of United States Coins from different time periods, allowing you to explore the rich history of American coins. Additionally, they offer coin album pages featuring popular themes like World Series, Baseball, Football, Basketball, and Hockey.


Hard Assets Alliance provides a diverse selection of bullion products, including gold bars, silver bars, and gold coins. Choose from captivating options such as the 10 oz. American Gold Eagle bar and a variety of other gold bars. They also offer solid silver bars and rounds in weights ranging from 1 ounce to 100 ounces, featuring renowned pieces like the American Silver Eagle, Canadian Maple Leaf, and Austrian Philharmonic.


Hard Assets Alliance recognizes the value of social media as a marketing tool and actively maintains a strong presence across multiple platforms. They engage with their audience through their Facebook page, Twitter account, and YouTube channel, where they promote their products and services. You can find useful information and frequently asked questions about their offerings on these platforms. Additionally, they maintain a presence on other social media sites like LinkedIn and Google+ to reach a wider audience.

Custom Minting and Engraving Services

With a focus on serving corporations, individuals, and businesses, this company specializes in custom minting and engraving services. They have the expertise to create personalized medals, plaques, and a variety of customized jewelry pieces. When it comes to jewelry, the possibilities are vast.

Their skilled craftsmen can engrave and etch your name, logo, or image onto the item of your choice. Whether it’s rings, pendants, cufflinks, necklaces, or earrings, they can incorporate your business logo or symbol into these pieces. Additionally, they offer a wide selection of custom products for promotional purposes, including coin bags, key chains, pet tags, and coffee mugs.

Numismatic Accreditations and Recognition

The company holds prestigious accreditations and recognition in the field of numismatics. They have met the rigorous standards set by the American Numismatic Association to receive their accreditation. Additionally, they have received certifications from renowned institutions like the British Royal Mint and the American Gem Trade Association.

The company has also gained recognition within the media and entertainment industry, serving as the official coin dealer for esteemed events such as the Latin Grammys and E! Entertainment Television. Their commitment to excellence has earned them membership in the Professional Numismatists Guild.

Website Design

Their professional website showcases their wide range of products and services in a secure and user-friendly manner. You can easily navigate through their offerings and explore the diverse selection they provide. The website also features a toll-free telephone number and an email address, allowing you to conveniently contact the company with any inquiries or to place an order.

For further information and updates, the company maintains a regularly updated blog on their website. This blog covers a variety of topics, including upcoming events and new product releases. It serves as a valuable resource for customers to stay informed about the company’s latest developments.

Hard Assets Alliance values its customers and employees and offers various loyalty programs to show appreciation. The Customer Loyalty Program is open to those who make purchases exceeding $1 at their retail stores in the United States or Canada, or exceeding $5 in hard assets. Participants in this program enjoy year-round discounts on purchases when they use their loyalty cards during daily shopping.

Estate Jewelry and Fine Jewelry

Their collection features a diverse range of jewelry, including diamond pieces, pearls, and gemstones suitable for both men and women. These exquisite and intricately designed jewelry items add elegance to any attire, be it for work or special occasions.

The company also offers a wide selection of luxury watches crafted with the finest materials, such as gold and diamonds. Their watches come in various styles and designs, catering to different preferences. Whether you prefer traditional faces, LCDs, or digital displays, they have renowned brands like Victorinox, Bulova, Rado, and Rolex to choose from.

Fine Art

Within the realm of fine art, the company showcases a vast array of artwork encompassing paintings, prints, sculptures, and more. They curate pieces from diverse artists, offering a variety of subjects ranging from nature and portraits to landscapes and still-life paintings. The selection also includes original art prints, providing options to suit different tastes and budgets.

Their collection encompasses original works of art in various sizes and styles, featuring renowned artists like Van Gogh, Picasso, and Monet. From framed art prints, including oil paintings, pastels, and watercolors, to original paintings in different sizes, there is a broad range of choices available.

For aspiring artists, the company also provides art supplies, including paint brushes, canvas, charcoal pencils, sketchbooks, and drawing pads. These materials cater to different artistic mediums, whether it be oil painting, watercolors, or pastels.

Final Verdict

The numismatic industry has experienced significant growth, attracting a growing number of collectors. In this exciting time for the industry, Hard Assets Alliance stands out as the ideal starting point for individuals interested in coins and precious metals. Their extensive selection encompasses a wide variety of coins and hard assets from reputable mints like the United States Mint, Royal Canadian Mint, and Perth Mint.

Even if investing isn’t on your radar right now, it’s still worth exploring how precious metals can offer fantastic tax benefits and safeguard your retirement savings. The knowledge you gain is invaluable and can potentially shield a significant portion of your wealth. Best of all, accessing this information is free and can be a game-changer for your financial security.

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