Gold Alliance Capital Review


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Gold Alliance Capital is an established online company that specializes in the sale of precious metals, including offerings for IRAs. With a history in the business, they aim to compete in the crowded market. However, it’s important to evaluate their services and determine their legitimacy.

Gold Alliance Capital offers a variety of precious metals products, catering to investors interested in diversifying their portfolios with gold, silver, platinum, and palladium. Their selection covers both personal investments and IRAs, providing options for different investment goals.

The company is led by Joseph Sherman, who serves as the CEO and Partner. While the specific details of his background may not be readily available, it’s worth noting that having experienced leadership can inspire confidence in a company’s operations.

When it comes to customer satisfaction, Gold Alliance Capital has garnered a rating of 4.0 out of 5. While this indicates a generally positive reception, it’s essential to consider that individual experiences may vary. It’s advisable to delve deeper into customer feedback and reviews to gain a more comprehensive understanding of their reputation.

To determine the legitimacy of Gold Alliance Capital’s services, it’s crucial to examine factors such as their accreditation, compliance, and customer protection measures. Checking whether they are registered with relevant regulatory bodies and adhering to industry standards is a recommended step to ensure their credibility.

In addition, conducting thorough research on the company’s track record, including any reported complaints or legal issues, can provide valuable insights into their business practices.

Ultimately, when considering Gold Alliance Capital as a potential option, it is advisable to weigh the available information, including customer feedback, accreditation, and compliance, to make an informed decision. It’s always prudent to exercise due diligence and carefully consider one’s investment goals before engaging with any company in the precious metals industry.

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  • They have received over 1,000 5-star ratings online
  • They safeguard over $1 billion in retirement savings
  • They have earned an AAA customer rating
  • They have an A+ rating with BBB
  • They have won Inc 500 award 5 times
  • They were named the 2021 company of the year.

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About Gold Alliance Capital 

Gold Alliance Capital, established in 2002, is a reputable company with over two decades of experience in providing precious metals IRA and general dealer services. The company has gained recognition and endorsement from prominent figures like conservative personality Mike Huckabee and other commentators.

Their longevity in the industry is attributed to the strong support of their clients, as Gold Alliance Capital aims to establish lifelong partnerships rather than simply focusing on sales. They prioritize helping clients make informed investment choices that align with their future financial goals.

Gold Alliance Capital emphasizes the importance of precious metals as a hedge against stock market volatility and inflation, promoting their role in a balanced portfolio. Client privacy is treated as a top priority, and the company acknowledges the appeal of precious metals for investors seeking greater control, as they are not tied to central banks and can be stored in jurisdictions with minimal government oversight.

Upon engaging with Gold Alliance Capital, clients are assigned a dedicated Account Executive who provides personalized assistance, building a relationship based on understanding individual needs and preferences. Additionally, the company offers access to a senior portfolio management team comprising experienced investment experts who offer guidance on maintaining a precious metals portfolio.

Clients have access to an extensive library of educational materials, including videos and articles, to enhance their knowledge about the global economic landscape and the precious metals industry. Regular email updates keep clients informed about relevant information.

Gold Alliance Capital also provides ongoing support for clients’ portfolios, assisting with paperwork coordination and secure storage of metals. They ensure compliance with retirement account regulations, offering guidance during both deposit and withdrawal processes.

The overwhelming majority of online feedback for Gold Alliance Capital is positive, indicating their commitment to customer satisfaction and adherence to customer-centric policies. Many customers express satisfaction and state their intention to continue working with the company for the long term.




Gold Alliance Capital was established with the aim of providing individuals with access to investment-grade precious metals. The team at Gold Alliance Capital strongly believes in the significance of privacy and diversification when it comes to wealth management.

The primary focus of the company lies in silver and gold Individual Retirement Accounts (IRAs). Through these IRAs, individuals can allocate a portion of their retirement funds towards investing in precious metals. Despite the regulatory requirements associated with these accounts, they offer the same tax advantages as traditional IRAs.

Joseph Sherman


Joseph Sherman serves as the CEO of Gold Alliance Capital. Having experienced financial challenges during his upbringing, he gained a deep understanding of the importance of establishing a robust retirement portfolio. He firmly believes in the necessity of diversifying investment accounts beyond traditional Wall Street options.

Sherman is an accomplished writer who has authored numerous articles and thought pieces on the state of the global economy. He often delves into the topic of impending financial turbulence and highlights the role of precious metals in safeguarding wealth during such times. His writings frequently address concerns related to central banks and government surveillance.

In addition to his role at Gold Alliance Capital, Sherman actively participates in industry organizations, serving on the Industry Council for Tangible Assets and being associated with the National Ethics Association. Furthermore, he holds a law degree, further enhancing his expertise in the field.

Kevin Troy

Kevin Troy, a senior portfolio manager at Gold Alliance Capital, brings a wealth of experience to the company. He began his career in the field of real estate lending and subsequently became a partner at a prominent mortgage broker. However, as economic instability loomed, he recognized the need to shift his focus to a different sector that would aid individuals in safeguarding their savings.

For the past 15 years, Troy has dedicated himself to the field of precious metals. His primary objective is to assist clients in diversifying their portfolios and implementing various strategies to protect their wealth. With his expertise, he strives to provide valuable insights and recommendations that align with each client’s unique financial goals.

Fred Abadi

Fred Abadi, a senior portfolio manager at Gold Alliance Capital, brings a unique skill set to the table. With a degree in Business Management and a background in optimizing companies, Abadi has a proven track record of helping businesses operate more efficiently and cost-effectively. His expertise has led to significant revenue growth for multiple companies under his guidance.

Driven by a longstanding interest in commodities, Abadi transitioned to the precious metals sector to work more closely with clients on a personal level. Over the course of 15 years in the industry, he has honed his abilities and developed a deep understanding of the market. Abadi is dedicated to crafting customized strategies that align with each client’s specific investment goals, ensuring a well-diversified portfolio tailored to their needs.

Gold IRA Services

Gold Alliance Capital specializes in assisting clients with gold and silver Individual Retirement Accounts (IRAs). They offer comprehensive support throughout the process, starting from the account setup to the purchase of desired precious metal products. The company boasts a team of knowledgeable experts who can guide clients through the various regulations and available options.

To begin, Gold Alliance Capital helps clients open a self-directed IRA, which differs from traditional IRAs as it does not involve an investment manager. With a self-directed IRA, clients have full control over their investment choices. This allows for investment in alternative assets, such as real estate, cryptocurrency, and precious metals like gold and silver, provided they meet the IRS regulations regarding purity and type of metal. The company provides step-by-step assistance in setting up and funding the self-directed IRA, including facilitating penalty-free rollovers from existing retirement accounts. Their team proves valuable in navigating the complex paperwork associated with this process.

Once the account is established, clients work with their dedicated account executive to select the desired precious metals using the funds in their IRA. The account executive engages in conversations to understand the client’s investment goals and preferences. Based on this information, they make recommendations and answer any questions the client may have. The aim is to suggest well-performing products that align with the client’s long-term growth objectives.

Gold Alliance Capital continues to support clients beyond the initial purchase. They offer ongoing consultations to discuss the performance of the metals, future plans, and distribution strategies for when the time comes to withdraw funds. Moreover, the company provides the option to repurchase the metals when clients decide to liquidate their investments. This comprehensive approach ensures that clients receive continued guidance and support throughout their precious metals investment journey.

Storage of Gold

In a precious metals IRA, it is important to store the items in an approved depository as mandated by the law. It is not permissible to keep them at home. These depositories must meet specific IRS regulations concerning security and insurance.

Gold Alliance Capital primarily collaborates with the Delaware Depository, which is a highly secure facility and offers the added advantage of Delaware’s favorable tax laws. Every account stored in their vault is fully insured, providing clients with peace of mind for the future.

Clients have the option to visit the Delaware Depository in person to view their items. If there is a different depository of interest, Gold Alliance Capital may be able to accommodate that choice.

When it comes to custodians, Gold Alliance Capital often works with Equity Trust. The custodian is responsible for managing your account.

Clients are required to pay annual storage and maintenance fees, which amount to $180 when working with Equity Trust and the Delaware Depository. This flat fee structure is advantageous compared to percentage-based fees, as it ensures that the fees remain consistent regardless of the value of the holdings. In fact, these fees may even be lower than those associated with traditional IRAs, which typically charge a percentage of the total account value. By employing a flat fee structure, clients do not face increasing fees as their account grows.

The custodian plays a crucial role in helping clients monitor their accounts. They provide online access to account information and may also offer the option to receive quarterly paper statements by mail, providing updates on the performance of the precious metals holdings.


Gold Alliance Capital offers a range of educational resources on their website to assist investors in making informed decisions. One notable resource is a free guide to precious metals investment, which provides valuable insights and guidance for those interested in this asset class. Additionally, the website features a real-time price page where visitors can stay updated on the current prices of precious metals.

A dedicated section on the website is devoted to highlighting the advantages of investing in silver. Unlike other precious metals, silver possesses practical applications in various industries and electronics, making it a potentially high-demand asset in the future.

The website also includes an informative article that delves into how precious metals can impact an individual’s IRA, particularly during periods of economic turbulence. This content helps investors gain a deeper understanding of the significance of diversifying their accounts and the potential benefits it can bring in securing their financial future.

For those seeking answers to specific questions about gold and silver investments, there is an FAQs section where Gold Alliance Capital addresses common inquiries. This section serves as a valuable resource for learning more about different precious metals products and gaining clarity on specific aspects of investing in this market.

Are They A Scam?

Gold Alliance Capital has established itself as a reputable company with a strong track record, dispelling any concerns about it being a scam. While the company may not have a significant presence on various third-party platforms, it has garnered substantial information and a favorable rating with the Better Business Bureau (BBB). Since its accreditation in 2017, Gold Alliance Capital has maintained an A+ rating from the BBB.

On the BBB website, there are 173 customer reviews, reflecting the experiences of past clients. While these reviews do not contribute to the BBB’s rating, they indicate a high level of satisfaction among customers, with an impressive average rating of 4.96 out of 5 stars.

Furthermore, the number of complaints registered with the BBB is relatively low, with only four filed in the past three years, none of which were reported in the last twelve months. Notably, the BBB has provided the contact information of a dedicated customer service representative for issue resolution, which seems to have effectively reduced the number of complaints received.

Although the specific details of the complaints are not visible on the BBB website, the key point is that the company has demonstrated a commitment to resolving issues promptly and satisfactorily, often leading customers to request the removal of their complaints upon resolution.

There is one negative review on Trustpilot from a customer who found the process challenging as a beginner investor, particularly in obtaining a price quote and experiencing frustration during a phone conversation. The CEO responded promptly to the complaint, disputing the customer’s account. The customer later reported that they were contacted by a broker who requested the removal of the review. While the customer expressed dissatisfaction with these interactions, it is important to note that this appears to be an isolated incident.

Overall, the overwhelming majority of reviews for Gold Alliance Capital are positive. Many customers emphasize that they rarely write reviews but felt compelled to do so due to the company’s professionalism. Numerous clients have expressed their gratitude directly to the representatives they worked with, commending their patience, knowledge, and exceptional customer service. The consistent praise for the



Final Verdict

Final Verdict:
Gold Alliance Capital is a reputable company with a long history in the precious metals industry and positive endorsements from notable figures. The majority of customer reviews are positive, particularly praising their customer service and products. While there have been indications of efforts to remove negative online reviews, the overall sentiment remains largely positive.

While Gold Alliance Capital may not offer the most comprehensive IRA services compared to some competitors, they still provide valuable investment options and prioritize customer satisfaction. If you prioritize excellent customer service and a solid reputation, Gold Alliance Capital is a viable option for your precious metals investment needs. However, if you require more extensive IRA programs, it may be worth exploring alternative providers.

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